Chapter 1: Understanding the Entrepreneurial Journey

Embarking on the path of entrepreneurship can be exhilarating, yet it often comes with substantial emotional fluctuations. Founders and business owners frequently experience moments of great success alongside periods of doubt and anxiety. In this series, titled "Navigating the Emotional Rollercoaster of Entrepreneurship," we delve into the experiences of successful entrepreneurs who offer valuable insights.

I had the opportunity to speak with Jeff Lang, the visionary behind Owl Barber Co. in Royal Oak, Michigan. In 2021, Jeff made a bold decision to leave a local barbershop chain and establish his own business. Despite the challenges posed by the pandemic, which included shutdowns and fluctuating customer appointments, Jeff was determined to take a chance on himself. His boldness paid off; within a year, he attracted over 150 new clients and is building a devoted customer base that appreciates his exceptional cuts. With his vision and dedication, Owl Barber Co. is set for significant growth in 2022 and beyond.

Before we dive deeper, Jeff, could you share a bit about your background and how you began this journey?

My previous experience was in car sales. While I enjoyed sales, the automotive industry didn't captivate me. I always aspired to be an entrepreneur, but I wasn't sure how to kickstart that journey. One day, while cutting my friend's hair, he suggested I pursue barbering, and that idea resonated with me. I decided to enroll in barber school.

What was the pivotal moment that inspired you to start your own business?

The turning point came when I received a raise at my previous job. Seeing my earnings, even after the increase, made me realize I could achieve this independently. That realization pushed me to take the plunge.

Do you believe you were born an entrepreneur, or did you cultivate that mindset later? Could you elaborate?

I believe I have some innate entrepreneurial qualities. Growing up in a conventional household, I always felt a bit unconventional myself. I’ve always embraced challenges, and my experience in sales reinforced my drive to create something of my own.

Was there anyone in your life who motivated you to pursue your business path?

The journey began when I was giving my friend Ray a haircut. He encouraged me to take the leap and attend barber school. Although I had been cutting hair casually, I lacked confidence. Ray believed in my potential, which ultimately propelled me to pursue this career.

What sets your business apart in the industry?

I genuinely think the relationships I've built within the community make Owl Barber Co. unique. Every client has a personal connection with me. I strive to create a relaxed, judgment-free environment where people can unwind, share their thoughts, and enjoy a great haircut.

As a successful entrepreneur, what three traits do you believe have been most important to your achievements? Can you provide examples?

Ambition, coachability, and kindness are pivotal traits. My ambition is fueled by my responsibilities as a husband and father. I have three children and a wife to support, which drives me to excel daily. Being coachable has also been crucial; I can accept constructive criticism without taking it personally. In the early days of my career, my skills weren't perfect, so I learned from feedback to improve. Lastly, kindness helps me connect easily with my wonderful clients.

Often, leaders share valuable advice they've received. Can you recount advice you wish you hadn't taken?

Reflecting on societal pressures, I realize I was advised to pursue traditional pathways like college and a stable 9–5 job—paths that didn’t resonate with me. Had I ignored that advice, I might have achieved my current success much sooner.

What recommendations would you offer to colleagues in your field to foster a thriving work culture?

I always emphasize the importance of valuing time over money. Prioritizing personal time, as well as respecting others' time, is vital for mental well-being. As a barber, husband, and father, taking breaks is crucial to maintaining balance in all aspects of my life. Money can be regained, but time cannot.

To build trust and credibility in your industry, what would you suggest to other leaders?

Invest in your team. Listen to their feedback and offer opportunities for growth, training, and benefits.

Why is this particularly important in today's environment?

Given the current unemployment landscape, it's clear that employees are unwilling to accept low wages and poor working conditions. New generations prioritize their time and want to thrive in their roles.

What common pitfalls do you see new business founders encounter, and how can they avoid these mistakes?

In the barbering industry, neglecting the well-being of barbers is a significant error. Clients prefer consistency with their barbers, and high turnover disrupts that connection. It’s essential to appreciate and respect barbers and provide them with opportunities for growth.

Now, let's explore how to effectively manage the emotional highs and lows of entrepreneurship. The entrepreneurial journey is fraught with challenges, setbacks, and victories. Can you explain why entrepreneurs experience such pronounced emotional swings compared to those in traditional jobs?

Entrepreneurs face a unique unpredictability in their daily lives. Unlike employees in traditional roles, who may not bear the weight of their organization's success or failure, entrepreneurs are directly accountable for their livelihood. For instance, during the pandemic, many barbershops faced closures, leading to significant income loss, which we had to navigate.

Can you share a personal story of a particularly high point in your entrepreneurial journey?

The most significant high for me was overcoming my fear of starting my own business. After taking that initial leap and experiencing success, it instilled a newfound confidence to continue taking risks.

Conversely, can you share a moment when you felt particularly low in your entrepreneurial journey?

The first month after launching my business was challenging. I had to individually inform clients about my departure from my previous position, which resulted in a scary dip in income. However, things quickly turned around, confirming that I made the right choice.

What strategies did you employ to recover from that low point?

I focused on reaching out to clients and enhancing my marketing efforts. Persistence is key when building a business independently.

Now, let’s discuss the "Five Essentials for Riding the Emotional Highs and Lows of Entrepreneurship." Can you elaborate on each point?

The five essentials are:

1. Emotional Intelligence: Understanding and managing your emotions is crucial.
2. Thick Skin: You must be resilient in the face of criticism.
3. A Higher Purpose: Your motivation should transcend personal gains.
4. Support System: Having someone to lean on during tough times is vital.
5. Adaptability: Being flexible and open to change is essential.

As Warren Buffet once said, "If you can't control your emotions, you can't control your money." Emotional regulation is critical for navigating the ups and downs of entrepreneurship.

How would you define resilience, and what traits do you think characterize resilient individuals?

Resilience is about rising every time you fall.

Did any experiences in your youth contribute to your resilience?

Working in the automotive industry taught me resilience during slow sales periods. Making countless cold calls without results reinforced the importance of perseverance.

Do you maintain a positive outlook in challenging situations? How do you achieve this?

I prioritize maintaining a positive attitude, utilizing daily affirmations, meditation, and journaling as self-care practices.

Why is a leader's positive attitude beneficial for clients and team members?

Positive energy is contagious. By consistently demonstrating a positive attitude and respect for others, I can uplift my team and clients, encouraging them to return.

As we conclude, what is your favorite motivational quote, and how has it impacted your life?

Jim Rohn's quote, "Learn to be happy with what you have in the pursuit of what you want," resonates deeply with me. It reminds me to find joy in the present while striving for future goals. This mindset allows me to embrace each day and tackle new challenges with enthusiasm.

Thank you for sharing your insights, Jeff. We wish you continued success and good health!