The Future of Content Creation and Consumption: A New Era
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Chapter 1: The Blurring Lines of Content Creation
As we move forward, the processes of creating and consuming content will increasingly intertwine, merging together in unprecedented ways. This evolution suggests that the framework for these interactions will be developed even as it unfolds.
Here, we can think of it as a Rube Goldberg machine, where media assets function as layers to be appreciated individually or as part of a larger experience.
One key aspect of this transformation is the idea of remixing and sampling—not merely as interference but as a collaborative form of co-imagination. Producers and storytellers are beginning to engage audiences right from the onset of their projects, often through strategic marketing initiatives.
Recall the term PMD (Producer of Marketing & Distribution), which gained traction around a decade ago at a PGA gathering. When creatives take control of the entire production pipeline, many traditional studios may find themselves rendered obsolete, serving primarily as sources of funding. After all, numerous studios already outsource their marketing efforts—who better to convey messages than the creators themselves?
Storytellers are becoming akin to startup founders, where value chains represent the flow of value from creator to community and back. Each end of the spectrum has its own production levers—capital and time—which will soon evolve into established protocols.
The mechanics of creation are not easily patentable; after all, there are limited ways to wield a paintbrush or unify a group for collective action.
In recent discussions, the topic of AI's role in media has come up frequently. I've developed a short Google Form poll with five critical questions regarding this intersection, which should take less than a minute to complete. I plan to write a more detailed piece based on the anonymized findings, particularly given the rapid advancements in this area—new breakthroughs seem to emerge daily.
That's all for now. Thank you for engaging with this content from start to finish. Until next week—seven issues remain!
Section 1.1: The Impact of AI on Media
The rapid advancements in artificial intelligence are reshaping the media landscape. To explore this further, I've gathered insights through a quick survey.
Subsection 1.1.1: Visual Representation of AI in Media
Section 1.2: Recent Developments in Technology
- Glass, NFT video protocol, raised $5m TCG Gem
- Google aims to enhance search interactivity (Verge)
- Lexica Art, an AI creative tool, raised $5m (Lex)
- And many more...
Chapter 2: Engaging with Content Creators
In an era where creativity and technology converge, engaging with content creators has never been more vital.
In the video titled "My Origin Story -- Murphy McGuire of Octagon Football," Murphy McGuire shares his insights and experiences in the realm of sports media, illustrating the profound impact of personal narratives in content creation.
The video "BISHOP NOEL JONES - UNSTOPPABLE" features Bishop Noel Jones discussing resilience and the power of storytelling, shedding light on how creators can inspire and connect with their audiences on a deeper level.