Enhancing AI Copy: Making It More Relatable and Human
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Chapter 1: The Challenge of AI Content
AI-generated content is not a threat; in fact, it has proven to be incredibly useful. However, a significant concern arises from the belief that it can fully replace human writers. Many non-writers mistakenly think they can simply enter a prompt into ChatGPT, generate an article, and publish it with minimal editing. They perceive this as a more efficient way to produce writing.
Yet, AI content often feels emotionally detached, akin to food that has suffered freezer burn—cold and uninviting. This detachment can be particularly problematic when aiming to create a unique voice for your marketing efforts, especially under tight deadlines.
One common question I encounter from individuals in urgent need of content is, "Why not just use ChatGPT, specify a preferred tone, and copy/paste the output?" As a copywriter, I believe this approach could detract from your message. Here’s why adding a personal touch is crucial.
As I’ve delved into various writings, I often notice a point where the text seems void of soul or authenticity, akin to viewing a replica of an artwork instead of the original. Just as there's a "uncanny valley" in human imitation, there’s also a similar phenomenon in written content imitation.
Have you ever read something that felt overly mechanical, lacking any rhythm or flow? Or perhaps it conveyed emotions rather than allowing you to experience them? This kind of writing is what I mean. It highlights the difference between content that merely states a problem rather than offering a solution.
This subtle infusion of emotion transforms your writing from something generated by AI into something refined by human hands.
Make Your Writing Human-Centric
The goal is straightforward but often challenging: your copy should resonate with humanity. A copywriter once shared a valuable lesson: the essence of your writing isn't what you say but how real it feels. The emotions tied to your product must resonate in your writing.
This can manifest in many ways—through anecdotes, humor, metaphors, lessons, or direct appeals to emotions. It doesn’t need to be profound; it simply needs to feel genuine.
Brevity is Key
A friend of mine often utilizes ChatGPT, especially in casual conversations. It becomes evident when he constructs lengthy paragraphs to express simple ideas, which often come across as uninviting.
As Leo Burnett wisely stated, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” The best writing condenses complex thoughts into concise sentences.
Augment with Emotional Depth
While using ChatGPT for drafting certain pieces can be beneficial, it’s essential to infuse those drafts with emotional resonance that readers appreciate. Unsure how to achieve this? Start writing and gather feedback from your audience. The more you practice, the more effectively you’ll discover your authentic voice.
As AI writing tools like Bard and ChatGPT become more prevalent, remember that even the most sophisticated AI-generated content requires a touch of humanity to truly connect with readers.
The first video titled "How I make UNDETECTABLE AI Content (that Google Loves)" offers insights into crafting AI-generated content that resonates well with audiences and search engines alike.
In the second video, "How I 'Humanize' ChatGPT AI Content," the creator shares techniques for infusing AI-generated text with emotional depth and relatability.
Chapter 2: Practical Tips for Enhancing AI Copy
Explore practical strategies to ensure your AI-generated content resonates with readers on a deeper level.