# YouTube: The Future Frontier for Content Creators
Written on
Chapter 1: Embracing Video as a Content Creator
This week, I took the plunge and engaged with some friends from Medium via Zoom, despite my initial hesitations. The urge to connect through video was undeniable.
My first session was with the incredible Sally Prag, co-editor of "New Writers Welcome" by Robert Ralph.
We chatted about various topics: our experiences in Boot Camp, the challenges of being working parents, and Sally's remarkable growth on Medium—she's nearing 1,000 followers! We also envisioned the future, discussing how we could expand our reach through video content.
The Advantages of Video Creation
Video has the potential to foster deeper connections with your audience. It allows you to convey your messages in ways that resonate and create a lasting impact. For my content marketing strategy in 2022, video plays a crucial role.
I encourage fellow writers to broaden their perspectives:
- Instead of thinking, "Writers write," embrace the idea that "Content creators create content."
- Capitalize on the growing interest in video throughout 2022.
7 Compelling Reasons Why YouTube is the Future
- YouTube isn’t just a platform; it’s the second-largest search engine globally, with over 3 billion searches each month, right behind Google.
- The interface is exceptionally user-friendly.
- It holds the title of the fastest-growing video-sharing site.
- Almost half of all internet users engage with YouTube.
- You can find tutorials on virtually anything—from baking to playing musical instruments.
- A staggering 500 hours of video is uploaded every minute.
- On average, users spend about 18 minutes on YouTube each day.
The opportunities within video content are immense. It's worth noting that platforms like Facebook and LinkedIn are prioritizing video as well. Video is indeed where the action is.
Chapter 2: Inspiration from Medium Writers on YouTube
Many talented Medium authors have ventured into the YouTube community, and you can join them too. Here are a few examples:
Carrie
Hi! I'm Carrie, sharing insights on Medium and Instructional Design.
Zulie Rane
Hey! I'm Zulie, a passionate content creator living my dream.
Sinem Günel
Welcome! I'm Sinem—a dedicated online entrepreneur and growth coach.
ILLUMINATION by Dr Mehmet Yildiz
This channel showcases the work of writers from the ILLUMINATION publication on Medium.
Recently, Dr. Preeti Singh launched the Illumination YouTube channel to highlight writers and bring visibility to their stories. Dr. Mehmet Yildiz emphasizes that it’s a free service supported by our community volunteers, welcoming all writers to participate.
This initiative is thrilling for those of us who always thought YouTube was solely for vloggers. It's an exciting opportunity for writers to carve out their space on this platform.
Final Insights
Undoubtedly, videos are the future of content creation and can significantly enhance viewer engagement and reading time. If you aim to reach a broader audience, incorporating video is essential.
I am currently in the process of launching my YouTube channel, which will reflect the themes I explore in my writing.