The SEO Andy Podcast: A New Voice in Digital Marketing
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Chapter 1: Introduction to The SEO Andy Podcast
For quite some time, I hesitated to launch an SEO podcast that would encompass the insights I share with my clients. My reluctance stemmed not from the belief that it was a poor idea, but rather from the assumption that the market was already flooded with similar content.
Who is the Audience for My SEO Podcast?
My podcast is designed for two primary groups: Website Owners (or Business Owners) and Content Creators. This differs from the traditional audience for SEO podcasts, which typically targets other SEO professionals, web designers, developers, or marketers.
What sets my podcast apart is my approach to communication. It won't be laden with complex jargon, nor will it assume any prior knowledge of SEO, websites, or social media. Instead, my focus is on education, aiming to empower my audience to grow their online presence without presuming any foundational understanding.
What Topics Will Be Covered?
The Weekly SEO Andy Podcast will feature several engaging segments:
Questions and Answers
Addressing inquiries either sent in by listeners or frequently posed by clients and business owners.
Latest Industry News & Its Impact
A review of current happenings in the SEO and online marketing landscape, assessing their implications for search and any necessary actions for businesses.
Interviews
There will be two types of interviews: one with industry experts discussing valuable experiences for client growth, and another with business owners or creators sharing their journeys and insights.
SEO Tips & Tricks
A practical guide to SEO, ranging from basic concepts to advanced strategies, offering actionable tips to enhance understanding.
As of now, the first two episodes of Season One are accessible on various podcast platforms, including iTunes and Acast.
Episode 1: Google Analytics 4 — Q&A
"Andy tackles questions regarding Google Analytics 4: Why Universal Analytics was retired, its implications for website owners, transition timelines, and data migration processes."
Episode 2: Product Review Ranking Updates & This Week’s SEO News
"Andy discusses the latest Google Algorithm changes, Google's recommendations for Alt Text usage, potential consequences of AI-generated content, and the significance of Page Speed as a universal ranking factor."
Why Choose Podcasting?
You might wonder why I opted for an audio medium. The timing feels right. My primary audiences, the USA and UK, are increasingly embracing podcasts—55% of Americans have listened to a podcast, with 24% tuning in weekly; the UK sees a similar pattern with 24% of its population listening weekly.
The average duration of these regular listens is nearly 40 minutes, making it feasible for my podcast to deliver concise, educational segments that encourage actionable steps for business owners.
Moreover, the proliferation of platforms that host podcasts means that "The SEO Andy Podcast" can be found across various services, from iTunes and Spotify to Google Podcasts and Amazon Music, ensuring broad accessibility.
This podcast allows me to reach a larger audience, as demonstrated by the initial response to the first two episodes. Unlike blogs, podcasting offers a compounding effect—if listeners enjoy the content, they are likely to consume more.
If you’re interested in subscribing to The SEO Andy Podcast, I would greatly appreciate it! Simply search for it on your preferred podcast platform, whether it's iTunes, Spotify, or Acast. If you encounter any difficulties locating it, please let me know in the comments, and I’ll address it.
Chapter 2: Insights from the SEO Community
Discover how AI is reshaping the landscape of SEO in this insightful discussion featuring Eli Schwartz, an SEO advisor and author.
Latest Trends in SEO
Stay updated with essential SEO news and trends that every digital marketer should know, brought to you in this engaging podcast episode.